From compact cars and medium-sized vehicles to luxury cars, from motorsports and the tuning scene to the world of classic cars: SONAX supports all car enthusiasts and experts when it comes to the perfect appearance of vehicles.
The history of SONAX goes back to 1903. At that time, Franz Hoffmann, the great-grandfather of the current company owner, extracted silica—an extremely fine mineral that was used in household polishes - in Neuburg an de Donau.
"Consistent customer orientation and uncompromising willingness to innovate make us strong at SONAX.
That and our firm roots at the Neuburg site.”
After the Second World War, Franz Hoffmann began manufacturing care products. The "Sona" brand was primarily intended for silver polish in the household sector - the brand name "SONAX" was invented for car care products by adding an "X" as a synonym for "wax".
The beginnings were simple: Four SONAX representatives drove through Germany in a fully loaded VW Beetle. Personal contact with customers counted, advertising was not even an option at the time.
The breakthrough for SONAX car care products came with the German economic miracle. From the mid-1960s, SONAX supplied the first fully automatic car washes with high-quality cleaning and care products. At the same time, the program for manual vehicle care was continuously further developed. More and more people proudly afforded private cars. On Saturdays, the car was now ritually washed, rarely by the gas station attendant, mostly by hand by the proud owner himself. The demand for car care products increased rapidly - and with it the success of the SONAX brand.
SONAX soon opened up other markets: the agricultural industry, the hardware industry, forestry, the construction industry, manufacturing technology and the sanitary industry all count on premium products from SONAX.
Today you can get SONAX in over 100 countries around the world. The export share has grown to over 43 percent. SONAX products stand for the highest quality "Made in Germany" worldwide and impress with their outstanding effect and exemplary product performance. This is underlined by a large number of test successes and awards that independent institutions such as DEKRA or GTÜ award to SONAX products year after year.
The research department at SONAX does everything to make good products even better. The permanent innovative activity ensures that SONAX innovations always attract attention in the market. The outstanding performance in product tests by leading car magazines such as "Auto Bild", "auto motor und sport" or the "Auto Zeitung" repeatedly proves the high level of competence of SONAX research and development.
With this quality, SONAX serves the highest professional demands and positions itself as a strong partner in international motorsport. Partnerships with Hans-Joachim Stuck, Michael Schumacher and Ayrton Senna and, more recently, in Formula E bear witness to this.
Today you can get SONAX in over 100 countries around the world. The export share has grown to over 43 percent. SONAX products stand for the highest quality "Made in Germany" worldwide and impress with their outstanding effect and exemplary product performance. This is underlined by a large number of test successes and awards that independent institutions such as DEKRA or GTÜ award to SONAX products year after year.